I’ve had the opportunity to get my hands on the new Facebook Music. Many user profiles have already been updated with the option to add music. Simply look at the navigation bar under the “apps” section. Click the music option. A new page will appear to let you see what music is trending and what music you have liked before.
Facebook’s goal is to let you listen to whatever your friends are listening to. How is this possible? Remember Napster? Yes, the naughty step-son of the music industry. Well, he is now father of the family and his name is Spotify. Spotify is brand-spanking new and is about to change how we listen to music thanks to their partnership with Facebook. You will have to download the application as well as download the actual program.*
Like Napster, your music will be shared with friends; here is how: Martha is listening to Goo Goo Doll’s “Better Days.” Betty sees that Martha is listening to the song on her ticker (the new live feed on the Facebook homepage) and clicks on it as well. Thanks to Spotify she is now listening (for free) to “Better Days.” Where is the logic in this and how could the music industry agree to this? It was their idea.
The music industry was not ready for Napster. That was 10 years ago, and a lot has changed since then. The music industry believes that if Martha shows people that she is listening to Goo Goo Doll’s and loves their song “Better Days,” then other people will become interested and start listening to Goo Goo Dolls also. Martha may not have all the Goo Goo Doll’s music, so the music industry believes that those who listened to the Goo Goo Doll’s through Martha will more likely purchase songs, albums, and collections of Goo Goo Dolls than had Martha not shared what she was listening to. It’s a win-win situation. Martha wants people to see what she is listening to. The music industry wants you to hear and want to obtain more from that artist.
It is far too early to tell how this is going to take off, but, this is what people want. Betty wants to know what is trendy in the music world. She knows Martha has a distinctive taste in music and that she can expect to find new artists she would have never listened to. This what people like Betty want … to influence and be influenced.
*Facebook Music is open to everyone. Spotify is the best application to download in my personal opinion.